MICROBREWERY RESTAURANT BUSINESS

Description

Brewing is art backed by science, and people with skills and interest prefer brewing their own beer at home. To satisfy the urge of having premium brewed drinks with experience, most people prefer new tastes of brewed in microbreweries over regular ones. Microbreweries produce beer by steeping, boiling and fermenting cereals, and the whole process is visible for the customers. The main ingredients of beer are water, starch source (barley/ malt), hops, brewer’s yeast, clarifying agent. With the research and development in the product, process, techniques, etc., the Indian brewing companies are introducing new types and variants of brewed drinks in India. Generally, it is a restaurant which brews beer on the premises and serves food and drinks along with the experience. This type of beer does not include pasteurization process, like other commercial processes, it serves fresh beer directly from dispensing taps. Also, its beer contains no preservatives, and hence, it has very strong, and a unique taste than the traditional beers.

Technological advancements have mainly changed the automation of the brewing process, to ensure consistency of the finished product and to reduce production costs. Product innovation and sale are prominent strategies for gaining a market advantage for the microbrewing business. Most microbreweries focus on research and development, which allows them to develop new beer varieties by experimenting with new grains. Which help every microbrewery to produce it with unique taste.

People seeking a broader choice, better quality, different taste, and new experience of beer are pulling microbrewing companies up and are helping in gaining popularity. Gurgaon, Mumbai, Pune, Bangalore, Delhi, etc. are the most trending cities of India and have on an average 3 microbreweries in each city. According to FSSAI’s survey, India is about to hit the count of 240 microbreweries in the coming 2 years.

Most Indians who prefer going out for new experiences, dinner, to chill, to celebrate are of ages 22 to 40. Somehow, these factors are contributing in the growth and creating opportunities for microbrewery businesses in India. Also, the developing trend of preferring locally made goods will potentially have a significant impact on microbreweries and production.

The microbrewery market in India has held at ₹ 3,600 Crore by the year 2019 and estimated to cross ₹ 6,500 Crores before 2024. It shows, there are huge potential and opportunity for the entrepreneurs who wish to invest in this industry.

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