A pitch deck is a ppt presentation that summarizes a business. It is a presentation or a deck of slides that one brings to potential investors and clients. The pitch deck includes a summary of the key terms in the business plan and includes details about what one intends doing with the funds from the investors. The presentation is either sent to investors to get them interested in taking a meeting with the entrepreneur or used as a visual aid during a live presentation to investors. A pitch deck is meant to share information about a business, who it serves and why, the size of the market, the uniqueness of the idea, etc. It often gives out market strategies and gives some detail on future plans.
It relies on the research of the parent industry and understanding of the business’ plan for growth. It helps an investor to see where the business is, where the business is going and enables them to decide if they want to help the business get there. The goal of a pitch deck is to score an investment.
A business plan is a detailed description of a business. A business plan is a well researched 10-100-page document. It usually has two functions: It is used as a blueprint and it acts as a reference document for the future. A business plan is not sent too often. It is needed for one’s clarity and incase if the investor asks. Simply, a business plan is the document that includes all of the data about a business, including the business model, financial details, and all other details about distribution channels, operations, technical details, etc. The document is used to store and convey in detail business’ plans for the coming years. The business plan lays out the research done in the parent industry and competitors. It examines sales, marketing, and operational plans. The document usually includes a significant number of charts, depictions, and pictures, but relies heavily on text to convey the information. The business plan is used as a document that is shared with potential investors for them to use as a reference point when deciding whether or not to invest in a company. It is often used in a ‘meticulous’ step in the funding process. The goal of a business plan is to lead a business to success over the next few years and to show an investor how one plans to be successful with their investment.
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