What investors looks for in business idea?

• Business Model: Business Model is an important aspect of a business plan. A clear understanding of the Business model and revenue model ensures the investor and increases the chances for investment.
• Product & Services offered: The investors look for the product and services offered. The business plan must include the exact product or service one plans to offer along with the market targeted.
• Financial performance: Investors need to be sure of the financial stability of a business they are about to invest in. The growth of a business in terms of financial performance is usually checked by the investors.
• Competitive Advantage: not all business ideas are innovative. Some are traditional and can have an advantage over the competitors by one or other means.
• Scalability: The potential of a business to expand in the coming future is one of the exciting aspects that investors look forward to. Investors look for companies that can grow quickly and manage this high growth scale.
• Research: Deep knowledge of the business, market and offered products and services is an important factor that can influence an investor indirectly.
• Strategy: Implementation of business ideas according to a well-planned strategy can be one of the factors investors look forward to.
• Realistic Financials: Rational facts and figures are what investors are looking for in a business plan.
• Background and experience in the industry: An experienced entrepreneur or team is looked for by investors. But even a newbie can get an investor through his deep study and will for the business idea.
• Company uniqueness: Unique Product and Service can have a huge positive impact on investors.
• Large market size: Investors typically invest in solutions that address major problems for significantly large target markets. On the other hand, investors also look at market characteristics such as growth and low competition when investing.
• Potential for a Solid Return: This is the most important factor as investor invests for a good return.
• Team: A team with good management skills, potential and will to succeed is very important to assure the investor that the business is in hands of people with knowledge, skills and are trustworthy
• A Viable Exit Strategy: Many investors demand for a time frame for a profitable exit from the business.

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