SPORTS BAR

Description

Themed restaurants and bars are becoming the flavor of the season as the count of such bars and restaurants is proliferating in various metro cities across India with more and more families going out for dinner or lunch on a regular basis.

One of the most popular segmentation under themed restaurants and bars is Sports bars. Sports bars, in particular, are very new to our country but are growing at a rapid rate. It provides a place where customers can eat, drink and socialize while watching the latest sports events, gaming and enjoying music gigs.

Usually, these bars are designed to cater to the “sports fan”, as they have dozen or more TVs to display simultaneous sports and games. As well as, they also offer various in-house games and sports, large collections of sports memorabilia, which are enjoyed by the customers.

Earlier, sports bars were more popular in America and Europe but with Indian customers evolving and adapting to western trends, sports bars are being frequented by customers. The success of IPL, increase in craze for club football, F1 and other national and international tournaments have only boosted its prospects.

Mostly, people who are interested in sports or like to be associated with sports prefer these places. These bars are being visited by students and working professionals most often.

Indian food service and restaurant industry present enormous opportunities in terms of innovation and investment. Estimation says that an average Indian household spends around 2500 a month eating out. Indians are frequently consuming non-home cooked meals to satisfy their craving for good food. Sports bar can be an innovative concept which is expected to receive higher demand with the increasing interest of younger and working population in sports & entertainment with food & beverages.

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